1724 Coffee Company

The name 1724 was originally for my art studio where I painted a lot of trees, much like the one in the logo. 1724 is in reference to Ezekiel 17:24, a passage from the Old Testament that says “All the trees of the forest will know that I the Lord bring down the tall tree and make the low tree grow tall. I dry up the green tree and make the dry tree flourish.” Now, I am not trying to over-spiritualize coffee, but I like the imagery of something that is dried up, like a coffee bean, and being brought back to life in roasting and brewing. It’s poetic and a good metaphor for making a great cup of coffee.